Markets & Customers

As a Product Manager, I focus on identifying the challenges physicians face in their day-to-day clinical practice and how these can be turned into successful products. My day-to-day work ranges from discussions with users and market and competitive analyses to collaborating with research and development teams and internal departments, all of which help bring well-positioned products to market quickly. Often, this involves synthesizing information from various sources and using it to make the right decisions for product development and marketing communications.

Customers and healthcare professionals are at the heart of my work. Many ideas for improvements come directly from conversations with physicians and surgical teams. My job is to understand the challenges they face and ensure that these challenges lead to solutions that deliver real added value in everyday clinical practice. Within the company, I serve as the voice of our product users.

I work with many different departments on a daily basis, including Research, Development, Marketing, Clinical Research, Quality Assurance and Validation, Regulatory Affairs, Sales, and medical experts. In this role, I see myself as a bridge between the requirements of users and the people who use that input to develop products, clinical trials, regulatory approvals, and marketing strategies.

My job requires me to look far beyond day-to-day operations. Many decisions have an impact on products and markets for many years to come. I find it particularly exciting to identify today the requirements and challenges that will be relevant to users tomorrow. This requires not only experience and proven methods, but also the ability to adapt them to the company’s needs. It’s just as important to perform clear and understandable processing of the insights gained so that people from different departments can develop a shared vision of the future and work together to find the right solutions.

What I particularly appreciate about Erbe is the opportunity to actively shape the company’s future. The diversity of my responsibilities allows me to contribute new ideas, drive strategic initiatives forward, and collaborate with many different departments to develop long-term solutions. In doing so, I’m able to contribute not only to products but also to issues that will shape the company’s future development. I particularly value the values of a family-owned business, the significant autonomy I have in my role, and the collaboration with dedicated and competent colleagues from a wide variety of fields. This combination creates an environment where long-term thinking, responsibility, and shared growth are possible.